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Finally something for you magazine people out there to think about.

  • 2 months ago
  • 3 comments
  • mturro
excerpt While I hate to sound like chicken little - and though the print is dead meme is way overplayed - I had to post this quote from Steve Frye. In a sidebar in the current issue of Publishing Executive titled The State of the Printing Industry Frye drops this bomb:
I think we need to %5 ...

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    Steven W. Frye 2 months ago with 1 point

    Michael,
    Thanks for your comments. I have further expanded on this subject in my column in the next issue of PubExec. I really put our industry on notice about the inefficiencies of our (conventional) industry that can no longer be justified...financially and especially environmentally. yet, I point out where where and how some magazines are not only thriving, but exploding.
    Best regards,
    Steve

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    mturro 2 months ago with 1 point

    Excellent.... can't wait to read it!

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    Jeff Engel 1 month ago with 1 point

    This is sort of a cross-comment from the blog I first saw your article on. Anyway, as someone who has witnessed the internet revolution from the point of view of a graphic designer, and jumped on the bandwagon into web design and usability and all that, I have to say that the printed magazine (or any printed product for that matter) cannot be what it once was. It has to be an event, something more than an information source for other products and services or news. It has to BE a product. A product with a molded and guided experience. Look at magazines like Visionaire and McSweeney's and GUM (R.I.P.???). And remember Nest? Each issue is a unique and special creation, a culmination of various creative industries... fabrics with card and paper stock, illustration on different media, all mixed together. Die cuts, plastics, etc. In some ways, these examples show us that print may actually return from whence it once came. Books used to be artisinal creations, with only a few copies. Even with the printing press, they were still prized possessions. Some of these magazines come at a premium themselves... over $100 an issue for Visionaire. And yet Nest was only $7.99 when it came out (maybe that's why're gone now?). The creative groups who understand and promulgate this concept, that printed publications have to be something precious and desired, will be the life blood of modern publications in this Internet Era we are living in now, and into the future.

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